About Laura

Laura Wallace began extolling the virtues of her adopted city while working at Old Louisville’s famous Rudyard Kipling, and honed the logistical skills that make a good concierge in the course of running Red Vinyl Productions, a music and events-promotion company which she founded 4 years ago. Selecting a venue, working with publicity, security and sound people in conjunction with her events, but also securing quality lodging for the artists who came to town for her shows, and finding interesting and unique things in Louisville which the casual passer-through might ordinarily miss.

Her talent for this type of planning and organization eventually led her to the prestigious and historic Brown Hotel. In just over a year she was quickly promoted to Head Concierge, and during her tenure in this position, she reorganized the Brown’s concierge department, trained the concierge staff, and compiled a weekly list of cultural events for the front-of-house staff.

In addition, she reached out to establish relations with local business owners, restoring the prestige of the Brown’s concierge service, which had slipped from its former status in recent years. She strove to instill guests with a sense of excitement about the city, resulting in more money spent with area businesses, and longer visits by guests. She presided over one of the Brown’s most successful Derby weeks ever, and has had the opportunity to provide for such notable guests as former President George H. W. Bush, singers Johnny Mathis, and Paula Abdul, and the U.S. and European Ryder Cup golf teams.

Now at the helm of City Concierge, Laura does what she can to show the City in the best possible light, and strives to stay abreast of its newest and best clubs, galleries, bars and restaurants, insisting on trying out each new venue herself before giving it her recommendation. With 19 years of study and experience as a Louisville resident, she has made connections with local businesses in all walks of life, putting her in a unique position to provide visitors to the City with whatever they may need — the impossible-to-get reservation, clothing on the spur of the moment, an engagement ring after business hours — and provide them with up-to-the-minute guidance to the best, most entertaining and unique experiences that Louisville has to offer.